Quantitative Research
Quantitative Research on Offer
Brand Tracking
Exploratory Analysis: Usage & Attitude
Concept Testing
Campaign Evaluation
NPS/Satisfaction Measurement
Methodologies Used
Qualitative Research
Qualitative Research on Offer
Bespoke Research Engagements
Project-based Global Coverage
Tracker Surveys
In-depth Discussions
Industry Agnostic Research
Methodologies Used
Business Research
Business Research on Offer – Syndicated and Consulting
Consumer Insights
Market Insights
Market Entry Strategy
Market Assessment/Sizing
Bespoke Engagements
Methodology used
Almost two decades of experience in carrying out research with innovative and distinctive solutions
Reporting
- Online dashboards | Interactive reports and insights
- Offline – Excel, Power Point, and Word Formats for reporting.
- Dynamic and static dashboards
- Data visualization capabilities – Power BI and Tableau
- Text Analytics for open-end coding task/verbatims
Data Processing & Cross Tabulation
- Varied activities such as data cleaning, data merging, validation, labelling, stacking, integration, and verbatim coding
- Summarizing data in suitable formats facilitating deep analysis, weighting & running statistical test.
Data Collection
- Data Collection through leading panel companies across regions for online surveys
- Varied methodologies used (CATI/ CAWI, Print Media, Mobile distribution, Social Media etc.)
Survey Programming
- Expertise in designing interactive surveys to keep respondents interested and engaged across different platforms.
- Device agnostic surveys
Project Scoping & Questionnaire Design
- Experts covering the entire research value chain – project scoping, problem identification, questionnaire designing, fieldwork, data collection, and conducting full scale market research for clients